Alan Pifer’s Letter to LBJ

Title Letter from Alan Pifer to Lyndon B. Johnson

Creator Alan Pifer

Date October 28, 1965

Source Letter, Alan Pifer to the President, 10/28/65, EX ED 5, WHCF, Box 24, LBJ Library.


October 28, 1965

Dear Mr. President:

I am pleased to advise you that Carnegie Corporation of New York has established the Carnegie Commission on Educational Television, under the Chairmanship of Dr. James R. Killian, Jr., Chairman of the Corporation, Massachusetts Institute of Technology. In addition to Dr. Killian the following individuals have agreed to serve as members of the Commissions:

James B. Conant, former President, Harvard University
Lee A. DuBridge, President, California Institute of Technology
Ralph Ellison, Author
John Hays, The Washington Post
David Henry, President, University of Illinois
Oveta Culp Hobby, President, The Post, Houston, Texas
Edwin Land, President, Polaroid Corp., Cambridge, Mass
Joseph McConnell, President, Reynolds Metals Co., Richmond, Va.
Terry Sanford, former Governor of North Caorlina
Rudolph Serkin, Concert Pianist
Leonard Woodcock, Vice President, United Automobile Workers of America

One or two additional members may be appointed in the near future.

The Commission will be sponsored and financed by Carnegie Corporation. We expect it to be in existence for 12 to 15 months, after which time it will publish its report and recommendations.

The initial charge to the Commission is fairly open. We are asking for an over-all appraisal of educational television, including technical, organizational, financial, and programming considerations. A prescriptive description of ETV’s role in contemporary America and recommendations as to how that role can be fulfilled.

More precise terms of reference for the Commission will have to be worked out in its early deliberations. We anticipate it will decide to give primary emphasis to non-commercial community broadcasting, but to a certain extent it will clearly have to concern itself as well as former instructional television as it relates to community broadcasting.

We have been gratified by the advice and assistance in planning the Commission provided by members of you Administration. Particularly, Messrs. Frank Keppel, William Henry, Wilbur Cohen, Leonard Marks, and Douglass Cater. In addition, Mr. John Gardner, in his capacity as President of Carnegie Corporation and subsequently as a member of your Cabinet, has been actively engaged in the planning of this undertaking.

Sincerely yours,

Alan Pifer
Acting President